Initially called High Level Craft & Hobby Ltd., the store started with a small RadioShack inventory, craft and hobby supplies and music cassettes (and yes, back then, it was just cassette tapes!). The company became an authorized Alberta Registries outlet in 1987 and in 1990 the store was moved down the street to a larger location. An affiliated company, I-Net Connections, began providing Internet access in 1995, operating out of the same location.
 

" In 1997, we changed our name to PC Home Electronics; we no longer carried craft supplies but our inventory in all other areas has increased dramatically. One of the biggest changes was becoming a full-line Panasonic dealer in 1995, which increased our selection of electronic items for the home and office. The advent of cellular service in Northern Alberta also allowed us to join forces with Telus, a partnership that is still going strong. In the spring of 1998, we expanded again to double our sales floor and warehouse space. In eleven years we grew from 1700 sq. ft. to over 6000 sq. ft. "
 

Always looking for ways to serve customers better, PC Home Electronics now has a staff of twelve: for sales, after-sales service & Alberta Registries clerks. Peter and Cheryl pride themselves on their commitment to servicing their customers after the sale is done. Nothing is more important than ensuring that customers feel they have been well taken care of.
 

" We believe that our service philosophy is reflected in our store's growth and this has been highlighted by many awards over the years. We are most proud of winning the Alberta Chamber of Commerce Small Business Owner of the Year Award for the Peace River Zone in 1991. RadioShack has awarded our sales increases in 1989, 1992, 1994, 1996, 1998, 1999, 2000, 2002 and 2004 and we received an Award of Merit from Microsoft for sales in 1996. A testament to the support of our customers, in 2004 we were the #2 dealer store in all of Canada! In 2006, The Source by Circuit City awarded the store their prestigious Million Dollar Dealer award."
 

PC Home Electronics Ltd. has many assets: a large inventory, dedicated and experienced staff, a willingness to grow and learn new technology but their most important asset is their customers. This winning philosophy of focusing on the customer's needs makes PC Home Electronics the place to shop in northern Alberta.